About the HCA Principals

Hanken Cono Assad & Co., Inc. is a very successful real estate investment and management firm with headquarters in La Mesa, California. The company was formed in February, 1974, by Gene Hanken and Charles Cono, whose business relationship dates back to the mid 1960's.

HCA has provided investors with substantial returns since 1974. HCA targets a range of medium to long-term investments.

Mr. Hanken: Mr. Hanken is a native San Diegan and a 1970 graduate of San Diego State University where he majored in accounting. His real estate career began in 1967.

Mr. Cono: Mr. Cono’s real estate career began in the early 1950’s upon arrival in San Diego from Washington, D.C.. Mr. Cono developed numerous single family and multifamily projects in Southern California prior to the formation of HCA.

Mr. Assad: Mr. Assad received his real estate degree from Arizona State University and was awarded the CPM designation from the Institute of Real Estate Management. Mr. Assad has been involved in asset/property management for over 25 years. He joined the company in 1979 and became a principal of HCA in 1989.